This session is focused on: A) Highlighting Israel's use of social media and web-based techniques, and using that to explain the importance of social media in today's discussions on Israel; B) The most effective ways to use social media to communicate about Israel; and C) Tips and techniques on how to increase engagement and social media interaction. This multi-media presentation will be geared towards those who are active in social media, are pro-Israel student or community members, or are Limmud learners who are interested in effective Israel communication.