Matthew began educating and advocating about Israel upon making Aliyah in 2001, at the height of terror attacks on Israeli civilians. Whether as a madrich, a tour guide giving dignitaries, press or tourists a first-hand knowledge of Israel or as a lecturer, Matthew excels at conveying not only the facts, but also the depth & meaning of a host of Israel-related issues.  He joined Jerusalem U in 2009 to pioneer new systems for Israel education & to show the world the true, vibrant and creative face of Israel through educational and feature film, such as Israel Inside- How A Small Nation Makes A Big Difference, Beneath The Helmet and Crossing The Line.